It's a story that begins with a series of rude awakenings. Zucked is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. If you had told Roger McNamee three years ago that he would soon be devoting himself to stopping Facebook from destroying democracy, he would have howled with laughter. (Feb.This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it. However, it succeeds as a comprehensible primer on the political pitfalls of big tech. He makes the case for more stringent regulation of powerful internet companies and for a philosophical shift in Silicon Valley away from impersonal metrics and toward “human-driven technology, an approach not predicated on exploiting the vulnerabilities of human psychology.” The book is a little overlong due to some redundant and all-too-familiar passages on the dangers of social media, as well as some seemingly irrelevant autobiography.
He also discusses how Facebook deepens political divides, how tech giants use consumers’ data against them, and how conspiracy theories proliferate online. He describes going from being an early booster of and investor in the site, as well as Mark Zuckerberg’s advisor-he counseled the Facebook founder in 2006 against selling to a larger company-to conducting his own investigation into Russian intelligence’s use of Facebook and urging American politicians to have Zuckerberg testify on Capitol Hill.
McNamee ( The New Normal), founder of the venture capital firm Elevation Partners, provides an informative guide, bolstered by a unique insider’s perspective, to scandals involving Facebook, particularly those involving the 2016 presidential election.
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